Human. Intentional. Adaptive.
Every asset has its own story. We bring that story to life.
We specialize in transforming residential, mixed use, and commercial assets into high performing, hospitality grade experiences.
Who We Are
Your hospitality operating partner.
We specialize in transforming residential, mixed use, and commercial assets into high performing, hospitality grade experiences.
- Flexible
- Comfortable
- Built to perform.
We don’t just operate spaces we activate stories.
Stories in the making.
We bring our vision to life across the region turning buildings into living stories.
Three models. One vision: effortless performance.
We take away complexity, so you can enjoy the returns.
White Label
Your brand, our systems and teams.
White Label Plus
A co-created identity blending your vision with our expertise.
Chapter One Branded
A full integration into our brand, ecosystem, and standards.
White Label
Co-branded
Chapter One Branded
Activating homes.
Guests feel at home with the service of a hotel.
Owners unlock higher yields and stronger value without the rigidity of hotel models.
“The brain doesn’t just seek shelter; it seeks stories, safety, and a sense of self in space.
Give it a place to belong, and you’ve done more than provide a roof you’ve activated home”.
Shift towards the future.
The industry is stuck. We rewrote the script.
Our model delivers professional performance without compromising on adaptability.
The Old Way
Global brands are rigid with layered fees
Self operation is complex, risky and time consuming
Scattered models are inconsistent andinefficient
The Chapter One Way
Flexible, Adaptable, Lean
Professional, Efficient, Experienced
Full building. Consistent. Scalable.
Performance
We don’t just manage assets we make them perform.
Human centric, sustainable, and future ready transforming from operator to co-author of your story.
>85%
Occupancy
+30%
RevPar Uplift
-40%
Capex.
Plot.
Simple, adaptable, efficient.
We don’t offer many choices only the right ones.
1. Assess
2. Mobilize
3.Perform
Three perspectives. One purpose.
Humanizing the value chain of residential hospitality.
Asset Owners
Investment Funds
Guests
Our Partners
Meet Our Team
The minds behind the stories.
Federico Cerimonia
CEO & Founder (Italy)
Originally from Italy and having lived across four continents, Federico brings a global perspective shaped by diverse cultures and experiences. With a background spanning hotels, traditional residential, and residential hospitality, he has led operations across iconic assets including the Burj Khalifa, Hilton, and Sonder, where he drove the brand’s growth in the UAE. Blending operational expertise with a passion for design and human-centered hospitality, he founded Chapter One to redefine how people live, stay, and experience space, while creating lasting value for owners and investors.
Ilyas Haddad
Head of Operations (Morocco)
Originally from Morocco, Ilyas brings strong operational expertise shaped by his experience at Sonder and Hilton. With a background in both hospitality and serviced living, he leads Chapter One’s operations with a focus on excellence, efficiency, and guest experience.
Lara Mengatti
Head of Commercial (Brazil)
Originally from Brazil, Lara brings extensive experience in corporate housing and serviced living. After successfully launching Apartool in the UAE, she joined Chapter One to lead our commercial strategy, building partnerships and driving growth across the region.
Dima Saleh
Designer (Lebanon)
Born in Lebanon and “citizen” of Dubai, with a background at Indigo Living, Dima brings extensive experience in hospitality interiors, branded residences, and lifestyle design. She leads Chapter One’s design and experience direction, shaping spaces that connect emotionally and elevate everyday living.
Yousif Auchi
Head of Development & Financial Strategy (USA)
Former Director of Finance at Hilton, Yousif brings deep expertise in financial structuring, hotel P&L optimization, and asset strategy. At Chapter One, he leads our development and financial strategy, ensuring every project delivers performance and long-term value.
Start your story.
Let’s bring your space to life.
Whether you’re an owner, investor, or developer we’d love to explore how Chapter One can activate your asset and deliver lasting performance.
hello@chapteronehospitality.com
Address
3551 Northern Ring Road, Riyadh (KSA)
Phone
00971-508538529
00966-561939003